De ce dispar LIKE-urile la paginile de Facebook

De cateva zle, mai multe persoane au semnalat un fenomen ciudat pe paginile lor de facebook, desi pana acum numarul fanilor lor pe Facebook a fost in crestere (in masura in care un ‘fan’ pe facebook e un utilizator care a apasat candva butonul de Like al paginii), in ultima perioada acesta e in scadere, fapt care se poate observa pe multe pagini mari.

Acum Facebook a inceput sa anunte si printr-un text oficial si prin mesaje afisate in modulul Insights ca a inceput curatenia de primavara si ca in perioada urmatoare va sterge din numaratoarea like-urilor de pagina conturile dezactivate si ale persoanelor decedate.

De aceea e posibil ca si in perioada urmatoare sa existe mici scaderi ale numarului fanilor pentru orice pagina din cele aproape 28.000 de pagini romanesti.

Insa daca persoanele care si-au dezactivat conturile si le vor reactiva, Facebook promite ca va readauga like-urile lor la pagini.

Conform anuntului Facebook, se pare ca aceasta masura nu va afecta conturile fara activitate, ci doar cele care au fost in mod voluntar dezactivate.

Acest lucru ne va arata, acolo unde este cazul, ca multe pagini au boost-at numarul de like-uri prin conturi fake sau prin site-uri de tip like me – like you.

Iata in continuare textul original trimis de facebook:

Making Page Likes More Meaningful

Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.Removing inactive Facebook accountsThere are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from

Pages’ like counts:

Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

What to expect

Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.
Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.
Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.